Fertitta's Forward Emergency Loan to Xyience

Something don't sound right by this but here's the quote:

Fertitta's to the Rescue: Xyience Recieves Emergency Loan

The Las Vegas Review-Journal reported today that Zyen, a company controlled by the Fertitta family, has been granted permission by the judge handling Xyience's bankruptcy proceeding to issue an emergency $1 million loan to the embattled beverage maker. According to filings with the Nevada Secretary of State's office, Zyen was formed in September of last year. The company already holds $12.5 million in unsecured claims and $5.3 million in secured claims against Xyience.

MMAPayout.com is following this story closely, however, requests for comment from Xyience and the Nevada State Attorney General's Office have gone unanswered. Multiple sources within the industry have told MMAPayout.com that they believe a criminal investigation into the company may be forthcoming.


The story just doesn't add up though. All the UFC has to do is drop Xyience if they're not able to fund the sponsorship. Yet they're funding for sponsorship of their own company. Not only that, they're pushing their fighters towards sponsorships with Xyience, promoting the product by example, e.g. showing UFC All Access and each fighter wakes up and has a xyience protein shake in the morning. I did read somewhere that the head of Xyience was related to the Fertitta's.

I'm not sure of the legalities but I do know of two major rules of business.

1: Don't dip your pen in company ink.
2. Don't shit where you eat.

The Fertitta's might be guilty of breaking rule number 2. That's not a pun that I said number 2 either. I'm certain there will be some more information in the near future.