Tito Ortiz was recently served a cease and desist request from the UFC. The subject of the complaint was the cover of Ortiz’s recently released autobiography, entitled 'This is Going to Hurt'.
The book’s cover features Ortiz wearing the UFC Light Heavyweight Title is intellectual property of the UFC. As such, its use in promotional materials requires the company’s approval per the terms of its standard contract.
Dana White says he's completely done dealing with Ortiz but this is a bit of proof that he has such a personal vendetta against Ortiz. While Dana White has openly stated that he can't wait to never have to deal with Ortiz, it looks to be far from over. Randy Couture was friends with Dana White and you see the actions they took against him. It appears Ortiz is in for a battle.
Saturday, June 7, 2008
Tito Ortiz Issued Cease And Desist Order From The UFC
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2 comments:
It really is unfortunate that that organization is so litigious. For as much as they spend on lawyers we could have a bunch of great entertainment. Tito was right , they dont know what they are doing!
It seems like none of the organizations know what they're doing. The only thing Dana White is correct about is that it looks as if Tito is past his prime. He's still a big draw but just isn't headline material anymore. Either way, none of the organizations want to promote the fighters, instead they promote themselves and the product. Without the fighters, there is no product. MMA is very exciting but don't be surprised if it becomes the new boxing. The fighters will have a stranglehold on their companies and without cross-promotions, the best fighters won't fight each other.
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